In British Columbia the 2004 Final Report of the Forest Safety Task Force laid out an action plan to eliminate deaths and serious injuries in the province’s forests. The WSCA took immediate action byhelping found the BC Forest Safety Council and subsequently establish the sector’s own BC SAFE Silviculture Program. That program has led in setting competency standards and delivering industry training, sponsoring workplace safety research, and advancing cultural change in the silviculture sector across Western Canada. The sector’s ongoing work on improving its safety performance builds in part on using a human factors-based approach including appreciative inquiry and other innovative processes.